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The Innovator’s Guilt

Unlearning to Learn

Fans, Players and Professionals

The Next Level of You

If You’re Not Selling, You’re Not Leading

The Dual Vision of Discovery

Doing vs Being: The Two Levels of Change

The Offensive Stance

The Toll Booth Collector

Keep Your Options Closed

The Dark Side of Drive

You Are What You Attend To

The Questions We Ask

Courage Doesn’t Exist

Choose Your Right Arena

Minimum Viable Actions

Personal Branding: Gandhi Style

How to Coach When You’re Not a Coach

Why You Shouldn’t Be Yourself

Symphonies of Symbolism

Organizational Tribes

The Power of Polarizing Brands

Making Sense of Meaning

Spiritual Enemies

The Deliberate Art of Brand Orientation