No-nonsense coaching for founders & leaders

Kodawari is a Japanese word, that can be roughly translated as “a sincere, unwavering focus on what you are doing, with the intent of making it perfect, while knowing that perfection is impossible and that the work itself is most crucial.”

Kodawari Coaching lifts pioneers from functional to exceptional—by helping to figure out who they are, how to think, and how to thrive.

Entrepreneurs. Artists. Startup founders. Leaders. Ambitious people whose livelihood depends on themselves and their craft. But with success comes distractions: demanding investors, social media followers, even the relentless inner critic—it's all noise that's take away focus from what really matters: the work itself.

Kodawari's approach is to help these trailblazers to build mental skills and resilience. To raise self-awareness. To figure out who they are and what their personal brand should be. And to take action to achieve goals, build confidence, and live a meaningful life. Learn how →

Who’s it for →

Word on the street

"Alex is amazing to work with. He recognizes and voices positives and yet continues to challenge the client to look deeper. Don’t miss out on a fun experience if you ever get a chance to work with Alex."

Christina Unrein

The Coaching Approach →

How you think
How you think
How you think
Personal brand